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ABOUT BLUEDOT

OUR STORY

BLUEDOT GREW OUT OF A SIMPLE GOAL – TO HELP THE WORLD’S MOST GROUND-BREAKING COMPANIES CREATE EQUALLY BRILLIANT STORYTELLING

The most successful companies know that building a global brand isn’t just about innovation – it’s about explaining why what they do matters.

Frontier tech and financial companies build the future. But they often don’t have the resources or editorial expertise to tell the story of those changes. We provide those capabilities so you can show your clients and the wider world the future you’re building – and your place in it.

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Effective brands understand that to build a media presence, you need media professionals. That’s where BlueDot comes in.

Great storytelling turns complex ideas into narratives that move people, create trust, and drive revenue. We create brand publications, newsrooms, and content engines powered by journalists from the world’s leading media companies.

LEADERSHIP

CO-FOUNDER
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Gideon Lichfield

OVERVIEW

Gideon is an experienced newsroom leader with three decades of experience covering technology and global affairs

SPECIALITIES
Frontier technologies
Feature storytelling
Thought leadership
Brand editorial strategy
AI tools
EXPERIENCE

One of the founding editors at Quartz, then editor-in-chief of MIT Technology Review and WIRED. Started out at The Economist writing about science and frontier technologies, then as a foreign correspondent on three continents. His global view, technology expertise, and deep experience of digital media combine to make for an unparalleled understanding of how stories travel, ideas spread, and brands are made.

CO-FOUNDER
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STUART GRUDGINGS

OVERVIEW

Stuart is an award-winning journalist turned brand strategist with deep experience helping companies and their experts tell stories that matter.

SPECIALITIES
Financial services
AI
Conversion-focused newsletters
Newsroom ops
Brand editorial strategy
EXPERIENCE

Two decades as an international journalist, covering financial markets and business from Japan, to the U.S., to Brazil. Part of Reuters’ first Pulitzer Prize-winning team for investigative journalism. He brings a journalist’s curiosity and discipline to brand storytelling, believing every company deserves content that reflects its vision and expertise.

SERVICES

01

BRAND PUBLICATIONS

OVERVIEW

Brand publications that rival traditional publishers. Original reporting, analysis, and commentary that position your organization as a source of industry insights.

02

NEWSROOMS

OVERVIEW

We design and manage modern brand newsrooms – agile, data-driven editorial operations that tell your story with journalistic precision. Your own embedded editorial team.

03

THOUGHT LEADERSHIP

OVERVIEW

Our editors transform deep technical insight into accessible, timely perspectives that spark industry conversation and shape reputation.

04

NEWSLETTERS

OVERVIEW

We help companies build their owned audience with newsletters that people actually want to read – containing actionable insights, sharp storytelling, and zero fluff.

JOURNALISM-GRADE CONTENT IS A COMPETITIVE ADVANTAGE

AI makes content easier to create, but not easier to believe. What audiences trust are stories guided by human curiosity, editorial rigor, and genuine insight. That’s why we only work with journalists from the world’s leading technology and financial publications.

WHERE OUR TEAM COMES FROM
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OUR PROCESS

01
TEAM BUILD

we build you a custom team of expert journalists

We assemble a team of seasoned journalists who’ve covered your industry for years – people who know where the real stories are and how to tell them. They bring the curiosity, skepticism, and precision that turn complex ideas into compelling narratives.

02
EDITORIAL DESIGN

WE create your publication, newsroom or content engine

We help you think like a publisher. Together, we design an editorial home for your brand complete with its own voice and sense of purpose. The result is a publication that feels alive: one that informs, challenges, and earns the audience’s trust over time.

03
OPTIMIZATION

We DELIVER a consistent stream of JOURNALISM-GRADE CONTENT

We operate like a newsroom, including writing, editing, and publishing at the highest level. Each piece we produce combines insight and storytelling craft, helping your brand cut through noise with stories people actually want to read and share.