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Black circle with pixelated white particles scattered around the edge forming an irregular ring on a transparent background.

DIALPAD

CHALLENGE

01

Dialpad, a communications platform for businesses, wanted to become a leading voice on how AI technology is transforming customer support, and the challenges and opportunities facing companies making the transition to AI-powered customer communications.

APPROACH

02

BlueDot created an editorial newsroom system that produced a continuous flow of journalistic content — including a daily AI newsletter, insightful blog articles, ghostwritten op-ed articles published in leading outlets, and social media posts in reaction to industry news and trends.

WORK SAMPLES

03
Newsletter titled 'Is bigger always better when it comes to AI?' by Dialpad with a photo of a man working on a laptop.
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Woman with glasses working on a laptop, paired with text about AI understanding pain to help resolve it from Dialpad.
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Forbes article titled 'Cost And Complexity Shouldn't Hold Back AI Adoption' by Craig Walker with an image of a modern office where diverse professionals work at desks with laptops and monitors.
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RESULTS

04

This approach built a credible narrative around Dialpad’s role in AI innovation, driving customer and peer engagement while positioning the company as a trusted authority in the evolving world of AI-powered communication. The LinkedIn posting and op-ed campaigns elevated the personal brands of its senior executives and established the company as a leader in the conversation around AI adoption.

Smartphone on a gray chair screen showing an article titled 'Maybe AI doesn't need to feel your pain to help resolve it' from Dialpad.
DIALPAD NEWSROOM
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TESTIMONIALS

Here’s why senior marketing and communications professionals love working with us.

BlueDot transformed complex technology into stories that built real awareness. Their journalistic integrity and creative instinct make them a true strategic partner
Collette White
Global PR Manager, Dialpad
CASE STUDIES

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