Cohere, which specializes in building enterprise AI, wanted to strengthen its position as a thought leader and drive marketing leads by producing consistent, authoritative content that showcased its expertise. It had a deep well of AI knowledge but was struggling to translate that into consistent, effective content across channels.
BlueDot built a newsroom engine to power a steady flow of editorial assets – from blogs and newsletters to social posts and mini white papers – that distilled complex AI concepts into accessible insights. We helped Cohere become more systematic and relevant with its content by generating story ideas and combining interviews with their experts with our own research and reporting.
We’ve built a cohesive content ecosystem that reinforces Cohere’s credibility, keeps its audiences informed, and drives visibility for its enterprise AI leadership. Its flagship LinkedIn newsletter has grown by over 15,000 subscribers since we started writing it.
Here’s why senior marketing and communications professionals love working with us.
