Global engineering and environmental consultancy GHD wanted to create more value for its audiences by publishing high-quality insights on sustainability and innovation. While it had deep, global technical expertise on sustainability, its content tended to be narrowly focused on local audiences and issues.
BlueDot partnered with GHD to launch The Nexus, a magazine-style brand publication blending sharp storytelling with deep sector expertise. We assigned an executive editor to work closely with GHD’s marketing leaders and selected a dedicated team of journalists with a track record of excellence in writing about environmental technology and sustainability.
The result is a vibrant editorial platform that highlights GHD’s leadership in tackling global infrastructure and environmental challenges while engaging a diverse, international readership. Rather than pushing sales, The Nexus provides true value, publishing insightful articles that attract readers looking for knowledge, not products.
Here’s why senior marketing and communications professionals love working with us.
